A three-video hiring & onboarding series productized for any business — turning recruitment into a branded funnel candidates actually finish.
PRODUCTIZED OFFERING · 3-VIDEO PACKAGE
Most companies bolt a recruiting video onto whatever HR system they already have and hope. We built Coleman a complete hiring funnel — Attract, Acknowledge, Activate — that turns candidates into employees with consistent brand presence at every step. The same package can be productized for any business looking to hire smarter, not harder.
ATTRACT · Top of funnel
A scroll-stopping recruiting spot built to run on Indeed, LinkedIn, and paid social. Shot at Nissan of Elgin, this is the video a candidate sees before they ever fill out a form — the one that pre-sells the role, the team, and the brand in under 90 seconds.
Outcome: higher quality applicants, lower cost per qualified hire, less time spent screening people who weren't a fit.
ACKNOWLEDGE · Mid-funnel confirmation
The auto-reply video that lands in every applicant's inbox. Most companies send a templated email; this puts a face, a tone, and a real human moment in front of the candidate the second they hit submit — which dramatically reduces the silent drop-off between application and interview.
Outcome: stronger candidate experience, fewer ghosted interviews, a meaningful brand impression even for the people you don't hire.
ACTIVATE · Day one welcome
The day-one onboarding video new hires watch before they ever walk the floor. Sets culture, expectations, and pride in joining the team — the kind of welcome that makes a new employee text their family before lunch.
Outcome: faster ramp time, higher 90-day retention, a culture moment that compounds with every new hire who joins.
Built first for Coleman Automotive and now available as a productized package for any business: a three-video hiring & onboarding series that replaces the templated emails and generic recruiting spots most companies settle for. Sweet Dreams Solutions handles the funnel design, scripting, on-camera coaching, cinematography, and brand-consistent post-production — so the candidate hears the same voice from the moment they see the ad to the moment they walk in on day one.