Short vertical ads for a Northeast Indiana concrete contractor: the product, the proof and the price, each one made to land in the first second and read with the sound off.
Crystal Creek ConcreteSOCIAL AD SERIES · VERTICAL 9:16
Crystal Creek builds hand carved concrete retaining walls and patios across Northeast Indiana. We cut their work into vertical ads made for the feed. On screen text and captions carry every message, so each ad lands whether the sound is on or off, and every spot closes on the same end card with the number to call.
Showcase · 0:28
Opens on what looks like natural rock, then reveals hand carved concrete. Custom colors, textures and designs build on screen, a cost bar puts it at about half the price of a paver or block wall, and a seasonal hook closes it: book before the ground freezes.
Testimonial · 0:41
Homeowners tell it in their own words: other quotes came in at double, Crystal Creek was back with plans in under a week, and the price left room to add stairs and a patio. Kinetic captions pull out the words that sell.
Explainer · 0:22
One question answered on camera: how does a concrete patio compare to pavers? Typically a third to half the price, no releveling every year and no weeds to pull. A comparison bar and a checklist put the answer on screen as it is said.
Short form only works if the first second earns the next one. Each Crystal Creek ad leads with a hook a homeowner would actually stop for: a wall that looks like stone, a quote that came in at double, a straight question about price. Then it gets to the point fast. We filmed the work, the crew and the customers, designed the graphics and captions in Crystal Creek's colors, and cut every spot vertical for the feed.