NISSAN OF ELGIN
A takeover recap film capturing the fifth Coleman + Prime acquisition — Nissan of Elgin — and the platform's first dealership in Illinois.
PROJECT OVERVIEW
Nissan of Elgin marks the fifth co-investment between Coleman Automotive Group and the Prime Dealer Equity Fund — closed exactly twelve months after the partnership's first deal, propelling annualized revenue above $200 million and opening the platform's entry into the Chicago metropolitan area. Sweet Dreams Solutions was on the ground for the takeover day, capturing the team meeting the new staff, walking the showroom, and stepping into the next chapter. We delivered the recap film, wrote the announcement press release, and published it to primedealerfund.com — the same site we designed, built, and manage for the fund.
SERVICES PROVIDED
PRESS RELEASE DEVELOPMENT
WE WROTE & PUBLISHED THE ANNOUNCEMENT
Beyond the takeover video, Sweet Dreams Solutions developed the full acquisition press release — interviewing leadership, drafting the announcement copy, and publishing it to the Prime Dealer Fund insights hub on the site we designed, built, and continue to manage. One agency, one cohesive story across video and written word.
READ THE PRESS RELEASE →